When I was a Commonwealth Games Media Manager that I have addressed some of the best places in the viewfinder. There were few people ask me what my secret.I first asked what they did and learned that some of them an attitude of the media as something that the accused had to maintain and give as little as possible. In return, the media pays much attention to them.
There are many people dealing with the media so well when it comes to your business and hope that the media cover them, big and a good story. This is a recipe for disaster.
First, the media had no time or energy to GET everyone. Often people will ultimately concern or nervousness every time. You might say something stupid or not, or journalist who does his job just attacks. In most cases the media has ulterior motives, and is only gathering information. If you do something stupid, but remember it's not the role of the media to assist in a crisis.
If you treat people with respect, are much more likely to treat you the same way. Yes, there may be exceptions, but in most cases I have found that it was never about me and what happened at the time. I have three cases in which people were not to me before, and in any case, he returned to apologize or peace with the gift in hand.
All were facing personal problems and / or had a bad day. With forgiveness, you create a friend, someone who is more willing to help in the future.
Remember we have a symbiotic relationship with the media need. There will be times when you want a future event, a breakthrough or a change in your organization to advertise, etc. How have you dealt with them in the past affect the type of coverage you receive, and whether or not.
The media can provide some valuable free coverage and coverage is the third hand. This coverage gives credibility to what he does or says.
And if something were to happen, that would be negative, and the media writes the story, either together or not. Above all it is better to include their comments instead of only half the facts or speculation to continue.
If this is a special event which will last for a while, coffee candy, smiles and a long way to go to reach the room and give a good coverage. The cost of a cup of coffee and a snack are nothing compared to the coverage, you may receive.
And that is my secret. I have treated them as people. I offered to make coffee. And what the final game of the festival took to the athletes and coaches room and gave them snacks and drinks. They were able to get great interviews and we have great coverage.
This may be a metaphor for many aspects of our lives. Ask yourself about: How do I deal with people in my life that can help the most?
